Ok so it’s all a marketing thing to get free advertising, PR and a general spread the word, though I find it rather cute.
PS: I’m back!
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mirgraphy 
Welcome back! How was it? 🙂 We just got back today also. I miss the cool weather already…
Y.
I missed your comment! It was great, but much too short and I’m planning the next one. Been keeping my eye open for your posts about Japan.