Ok so it’s all a marketing thing to get free advertising, PR and a general spread the word, though I find it rather cute. PS: I’m back!
The sad thing is, I can sympathise with this. Once a product goes through the product manager, it’s less classy and more thrasy.
I really am becoming rather jaded on what works and what doesn’t work in marketing. But once in a while things like this turn up and made my day. The viral campaign is sooo simple it’s evil. Play the game, but you must agree to subscribe to their mailing list. Choose a book to receive… Continue reading Borders Viral Marketing